A live, owner-focused session for Red Roof Inn, Red Roof PLUS+, and HomeTowne Studios by Red Roof owners and small portfolio investors—whether you’re selling soon, preparing for later, or simply staying sharp on value.

Premiums. Discounts. Options.

  • What buyers are rewarding (and discounting) right now in the Red Roof segment

  • How to think about value without needing a perfect P&L or “ready-to-sell” hotel

  • Practical options: operate, refinance, prepare, or sell—no pressure, just clarity

Live Webinar + Q&A • Thursday February 26, 2026 • 1:00 PM Central • Replay sent to all registrants

Can’t make it live? Reserve your seat anyway—we’ll send the replay.

This is for you if you’re a…

  • Owner-operator of a Red Roof Inn / PLUS+ / HomeTowne Studios

  • Investor with 1–10 economy hotels (or looking to buy/sell in the next few years)

  • Owner thinking about exit planning, refinancing, or value improvement

  • Someone who wants a clear read on the market without hype

This is probably not for you if…

  • You’re looking for a generic hospitality webinar

  • You’re not involved in ownership decisions

What you’ll learn

  • What Red Roof assets are trading on today (and what pushes pricing up or down)

  • The “buyer lens”: what underwriting has gotten stricter about in economy hotels

  • CapEx / condition clarity: how buyers treat deferred maintenance and “unknowns”

  • Brand-level factors that matter (and what’s noise)

  • The three owner paths: keep operating, prepare for a sale, or sell as-is—trade-offs for each

  • Simple next steps you can take in the next 30–90 days to protect or grow value

Agenda

  • Economy hotel market reality (what’s actually happening)

  • How buyers view Red Roof segment assets today

  • Owner options framework (operate / refinance / prepare / sell)

  • Live Q&A (bring your real questions)

FAQs

Is this a sales pitch?

No. This is an educational market briefing. If you want help afterwards, we’ll make it easy—but the webinar itself is built for clarity.

Do I have to be ready to sell?

Not at all. Many owners attend to stay sharp on value, refinancing options, or future planning.

Will I get the replay?

Yes—everyone who registers receives the replay.

Can I ask questions about my specific situation?

Yes. We’ll have live Q&A, and you can ask anonymously if you prefer.

Who is this webinar best for?

Owners and small portfolio investors of Red Roof Inn, Red Roof PLUS+, and HomeTowne Studios by Red Roof.

What happens after I register?

You’ll receive a confirmation email with calendar details and the webinar link. After the webinar, we’ll send the replay.

About the host

Chase Keller, CCIM

I work with hotel owners across the U.S. to evaluate options—selling now, preparing for a future exit, or simply understanding value for refinancing and long-term planning. This session is designed to be practical and calm: real market perspective, clear frameworks, and honest Q&A.

  • franclearhotel.com

  • Licensed in Iowa & Illinois

  • Franchise Clearly Hotel Brokers

    1177 Louisiana Ave. Suite #205 Winter Park FL 32789

Ready for a clear read on the market?

Live webinar + Q&A. Replay included.

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